Created in 2017, ID5 provides online advertisers with solutions that make web user recognition more efficient and do away with the need for cookies while at the same time meeting GDPR standards.
ID5 lets publishers (e.g. Le Monde or Pages Jaunes) dispense with their reliance on Google and offer a free editorial policy by better monetizing their advertising inserts. The solution provides intimate knowledge of the web user’s profile such as sex, socio-professional group or habits while remaining anonymized…
Context of the deal
Axio Capital has participated in a double-figure fund-raising campaign (undisclosed amount) with several major funds.
This fund-raising campaign enables the group to continue its global expansion and consolidate its position as leader in this new segment driven by the end of the advertising cookie.
The company, already global as it is based in France, the UK and the USA, wishes to extend its coverage to new territories.
Key figures
2017
year of formation
130 K
sites interfaced
350 M
profiles per day