Specialized in indoor and outdoor LED illuminated displays, the Cocktail Vision brand is part of a family-owned group from Vendée. The group manages nearly 200 screens on the large format advertising market, primarily located in the west of France.
As well as its strong local presence, the group’s strength lies in its diversified activities, so it has an original and resilient model. The group employs about forty staff and has sales totalling roughly €7.0m through 3 main activities: sales of advertising space, sales or rentals of indoor and outdoor LED signs and screens, and the creation of content using its own video and computer graphics studio.
Context of the deal
In 2023, Axio Capital completed an MBO deal with Cocktail Vision, a digital display specialist. This deal gave the group new impetus, more particularly with the management committee’s members becoming shareholders. Axio Capital partners management in structuring the group and in its development plans, in particular through growth by acquisition.
Key figures
1995 year
of formation
200
digital faces in France
60
towns in France
≈ 40
staff