Founded in 2014, E-Novate is a company specializing in automated online ad space buying. Thanks to its fully integrated proprietary platform, E-Novate enables advertisers to manage their digital advertising campaigns in a targeted, transparent, and performance-driven way. The company covers the entire internet advertising campaign value chain: targeting strategy, media buying, optimization, and reporting
Context of the deal
Engaged to organize the company’s operational and ownership transition, AXIO structured an MBO transaction in line with the new operational organization put in place in 2022. The deal enabled the management team—Lucie Dodin and Maxime Cochard—to significantly increase its equity stake, with renewed support from the founders, Ugo Woliner and Damien Nivet.
This transaction marks a key milestone in the company’s structuring: the four executives now jointly hold a significant share of the capital, reflecting their shared commitment, common ambition, and confidence in E-Novate’s growth prospects. It was made possible by a substantial reinvestment from the founders and the increased involvement of the two managers, who sought to materially increase their investment in the group.