Founded in 1985 by Jean-Paul Chantraine, ASIA has established itself as the French specialist in tailor-made travel and small-group tours to Asia-Pacific destinations. Over the years, the Group has built recognized expertise in key destinations such as Japan, Indonesia, Vietnam, Thailand, and Australia, relying on a model that combines in-house production by its experts with multichannel distribution, both directly and through a network of partner agencies. Asia is listed with 3,200 agencies in France and is also developing its own retail locations.
Context of the deal
The completion of a secondary LBO, structured by AXIO Capital with the support of Siparex Intermezzo, marks a new strategic milestone following the exit of the three investment funds. The Chantraine family (the founder’s family), along with the management team, are reinvesting significantly in the transaction, thereby reaffirming their confidence in the project and the Group’s prospects.